Hello there, Every time I sit down to write to you, I’m reminded why this work is so important: stories help people care.

Think about it—when was the last time a statistic moved you to tears, or a bullet point inspired you to take action? Facts and data are important, but they rarely stick the way a story does. A story stirs something in us—an image, a moment, a feeling that stays long after the details fade.

Stories help people care because they:

• Provide the threads that help people see the bigger picture.
• Offer a path to caring, even if they can’t make someone care outright.
• Make concepts personal by connecting them to real experiences.

Even after the emotional impact fades, story lingers, keeping its meaning alive in the listener’s mind. It resonates because it connects to what people already value, understand, or aspire to. A great story allows your audience to see themselves in your experience, transforming it into something that matters to them.

Here’s my challenge to you: The next time you share a fact, detail, or piece of information, try wrapping it in a story. Give it some context—share a brief backstory or explain how you came to learn it. You might find it more fun for you to tell and far more memorable for your listeners.

If you do, drop me a note back; I’d be interested to hear how it went.

Until next time,
Steven